I am soooooo excited. An Aldi is moving into the neighborhood! Here in Texas, we don't have any Aldi's yet, so most people don't know about this fabulous off-price grocery chain.
Until recently, it has been uber-hip to overpay for groceries. We tote our Central Market reusable bags and brag about how fresh and wonderful the olive bar is. Whole Foods patrons will go on and on about their organic, sugar-free (taste-free) peanut butter. Tom Thumb lures you in with great customer service (they acutally carry your groceries out to your car! - how 1950's).
Aldi is the food store for today. And by "today" I mean food for people who have their budgets stretched to the max because of lay-offs or impending joblessness. They carry most of what a regular store carries, but with very few name brands. They have store label everything - plus produce and meat. And their store labeled products are double guaranteed. Meaning, if you don't like it, take the container back and you get you money back AND a different product to try. I'm not a brand whore, so it works for me.
Some other things about Aldi, you have to "rent" your grocery cart. Deposit a quarter and you can get a cart from the cart machine. When you return it, you get your quarter back. It keeps their costs low because they don't have to pay someone $8 an hour to fetch carts from the parking lot. Also, you have to take your own bags - or buy them. We should all be using reusable bags anyway (I do), but I know we all have a pile of like 60 plastic walmart bags tucked in a cabinet somewhere in the kitchen or closet.
So YEAH for Aldi! And double yeah, they are putting in a Dollar Tree next door too. Sweet!
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